The mission of the Council of Better Business Bureaus is to promote and foster the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education, and service excellence.

The Council of Better Business Bureaus is the umbrella organization for the Better Business Bureau system, which was founded in 1912 and is today supported by more than 300,000 local business members nationwide. It is dedicated to fostering fair and honest relationships between businesses and consumers, instilling consumer confidence and contributing to an ethical business environment.

AWARE has provided newsletter content for the Council of Better Business Bureaus' newsletter, The Wise Consumer, providing tips for consumers on smart shopping for auto financing.