Welcome Auto Dealers and Financing Providers

You know that an educated consumer is the best kind of customer. Giving your customers the information they need in order to make educated buying decisions ultimately results in repeat business.

That’s why the National Automobile Dealers Association, the American Financial Services Association and other leaders in the auto finance industry have come together to form AWARE, a national consumer education campaign that seeks to help consumers better understand how auto financing works.

AWARE focuses exclusively on the auto financing process, educating consumers in a Web environment free of advertising or lead-generation tools. AWARE wants to help your business—at no cost to you or your customers—by providing useful tools, information and educational pieces to your customers, with a simple click of a button from your Web site.

To direct your customers to free, objective auto financing information:

  1. EXPLORE this Web site. View the free sample Web and newsletter articlesbrochureswallet cards and much more.
  2. TAKE A TEST DRIVE. Imagine you’re the customer. Check out the financing calculator. Look at the financing tips and“Financing Road Trip.” Refer to our “Glossary of Financing Terms.” Experience firsthand what we have to offer.
  3. LINK TO AWARE. List www.autofinancing101.org/ on your Web site, and help your customers to be well-informed on the vehicle financing process.

For more information, call (866) 693-4464 or email info@autofinancing101.org/.


Recognizing the need for consumer education, automotive industry leaders have formed AWARE (Americans Well-informed on Automobile Retailing Economics), a collaborative industry effort to provide consumers with information, tools, and other resources to better understand the auto financing system.